2022 - 2024
MA - Place Branding
BA - Module: Place Branding and
International Diplomacy
WHEN
WHERE
ABOUT
2024
Middlesex University
Conducted 28 semi-structured
interviews with representatives
from 23 towns in the Czech Republic.
Portfolio
WHEN
WHERE
ABOUT
2024
Middlesex University
Market Report of Coventry focusing
on the ''Make Coventry Fun''
innitiative.
WHEN
WHERE
ABOUT
2024
Middlesex University
Implementation pitch mirroring
a real-life scenario of a pitch
consultancy would present to a council.
PLACE BRANDING
WHEN
WHERE
ABOUT
2023
Middlesex University
Conducted an an audit of Coventry
and its challenges.
PLACE BRANDING
ANTIFRAGILITY ACTION PITCH
WHEN
WHERE
ABOUT
2023
Middlesex University
Antifragility Pitch for Coventry.
Mirroring a professional consultant
pitch for Coventry Council.
PLACE BRANDING
WHEN
WHERE
ABOUT
2023
Middlesex University
Conducted an action plan for
Coventry's antifragility.
PLACE BRANDING
STRATEGY - TRANSILVANIA
WHEN
WHERE
ABOUT
2023
Middlesex University
Place Branding strategy created for
the region of Transilvania including
visuals.
PLACE BRANDING
CASE STUDY - NAPLES
WHEN
WHERE
ABOUT
2023
Middlesex University
Conducted case study on Naples
using the ICON model. The research
included multiple interviews.
PLACE BRANDING
ESSAY
WHEN
WHERE
ABOUT
2023
Middlesex University
Conducted research on the Creative
City phenomenon. Wrote a critical
essay.
PLACE BRANDING
SOCIAL MEDIA STRATEGY
WHEN
WHERE
ABOUT
2023
Middlesex University
Social Media Strategy for DMO
in the Czech Republic.
PLACE BRANDING
STRATEGY - BRAȘOV
PLACE BRANDING
CASE STUDY - BUDAPEST
WHEN
WHEN
WHERE
WHERE
ABOUT
ABOUT
2023
Middlesex University
Place Branding strategy created for
Brașov, including the ''Brașov is
innovation campaign.
2022
Middlesex University
Case Study of Budapest
implementing the ICON model
created by Keith Dinnie.
PLACE BRANDING
IMPLEMENTATION
WHEN
WHERE
ABOUT
2023
Middlesex University
Briefing Note
Portfolio
SOCIAL MEDIA CAMPAIGN
#BALIRESTART
WHEN
WHERE
ABOUT
BRAND BOOK
FLUCTUS
WHEN
WHERE
ABOUT
REBOOT. CAMPAIGN BRIEF
GROUP PROJECT
WHEN
WHERE
ABOUT
PR PORTFOLIO
WHEN
WHERE
ABOUT
2022
2022
Middlesex University
Social media campaign including
the annual clean up event
#BALIRESTART
Middlesex University
Brand book created for a coffee
brand Fluctus.
2022
Middlesex University
Diversity and inclusion brief
the campaign focused on the
financial sector.
2021
Middlesex University
PR portfolio created for the
campaign of YoungMinds focused
on mental health.
URBAN OUTFITTERS
ETHNOGRAPHY OF THE STORE
WHEN
WHERE
ABOUT
2022
Middlesex University
The group project examined the
ethnography of the store and how
spaces are designed.
DIGITAL ADVERTISING
STARBUCKS
WHEN
WHERE
ABOUT
2022
Middlesex University
Digital Advertising strategy
created for Starbucks.
2020-2023
BA - Advertising, PR and Branding
TOPIC:
Critical Reflection
The truth behind Corporate Social Responsibility
in Fast Fashion Industry.
PROMOTIONAL
CULTURES
WHEN
WHERE
ABOUT
2022
Middlesex University
Critical Reflection
TOPIC:
Digital Quantitative Research Report
Are customers‘ purchasing habits influenced by the fact that a beauty brand is celebrity owned?
UNDERSTANDING
CONSUMER CULTURE
WHEN
WHERE
ABOUT
2022
Middlesex University
Digital Quantitative Research
TOPIC:
Literature Review
What are the risks of using social media and online communication
for children and adolescents?
UNDERSTANDING
CONSUMER CULTURES
WHEN
WHERE
ABOUT
2022
Middlesex University
Literature review
TOPIC:
Essay
‘’Is ‘Self-Branding’ a problem or an opportunity for young professionals? Why or why not?’’
WHEN
WHERE
ABOUT
2022
Middlesex University
Essay
TOPIC:
Essay
In 2004 Douglas Holt argued that brands should be activists, leading culture. Why?
WHEN
WHERE
ABOUT
2022
Middlesex University
Essay
TOPIC:
Digital Qualitative Report
Social Media Content Analysis
How does Rare Beauty use Tik Tok and Instagram accounts to promote their products and communicate with customers?
WHEN
WHERE
ABOUT
2022
Middlesex University
Digital Qualitative Research
UNDERSTANDING
CONSUMER CULTURE
PROMOTIONAL CULTURES
BRAND, MEDIA AND SOCIETY
